Choose a keyword tool for the workflow, not the demo chart.
If you are an SEO consultant, affiliate site owner, or content marketer, the real question is not database size. It is whether you need competitor teardown, content briefs, PPC overlap, or cheap long-tail discovery. Start with the job, then check price floors and export limits before choosing.
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Question 1 of 5
What is your primary use case?
Reviewed tools
$129/mo (Ahrefs Lite)
In-house SEOs, agencies, and anyone who needs the deepest keyword and backlink data on the market.
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$29.90/mo (Mangools Basic)
Bloggers, niche-site builders, and freelancers who want accurate long-tail data in the cleanest interface in the budget tier.
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$99/mo (Moz Pro Standard)
Beginners stepping up from free tools, in-house SEOs who track DA/PA as a core KPI, and teams that prioritise ease of use over data depth.
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$139/mo (Semrush Pro)
In-house SaaS SEOs who need to report to a CFO, agencies who need client dashboards, and anyone whose keyword research overlaps with paid-search strategy.
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$29/mo
Beginners and bloggers who need a single-dashboard keyword research tool under £25/mo and don't need backlink data depth.
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